To build and increase practice volume and production requires sustained effort which requires energy. I will assert that part, but certainly not all, of the problem in these offices was the atmosphere that the music helped create. We all know that colors in the office are important, as well as layout and furnishings. We also know that the demeanor of the doctor and staff also are important. I think that some practitioners have neglected to thing carefully through their music selection. Instead of the calm and relaxing atmosphere they may have wanted, they got depressing instead. In one of the offices, one of the patients commented negatively on the music while I was there.

If you do a Google search on “music atmosphere restaurant” you can find articles that have quantified the inclination of patrons to spend more when the right kind of music was on. Googling “music atmosphere dental office” gets some hits on the same subject, but without quantification. In short, the restaurant article found that “Classical, jazz and popular music were associated with patrons being prepared to spend the most on their main meal.” [http://pom.sagepub.com/cgi/content/abstract/31/1/93]

In the café I frequent, they play classical and jazz. Upbeat, not slow. Happy not sad. They are busy.

I have one client who manages and plays the music in his office from his computer, via playlists and music ripped to his computer. He wants to make sure the music is appropriate and wants no commercials. If you want the technical details, please contact me.